Interview: Mischief Made


Welcome to October on Goddess Directory - a month full celebrating our favorite spooky, scary, and (let's be honest) cute shops that emobdy the spirit of shopping small for Halloween instead of shopping at Spirit Halloween. Well, we do love a good Spirit Halloween, but not as much as we love supporting creative entrepreneurs and the business they put their blood, sweat, and tears into - vampire or otherwise. All month long we'll be featuring shops and makers who sell Halloween themed items, and don't forget to check out the ever-growing directory of Halloween shops here. I'd also urge you to scroll through the comments on this Instagram post to find many, many more.


Let's kick things off with one of my personal favorite shops with a stellar spooky selection: Mischief Made. Yuri Houston started the brand after years of experience in fashion, and Mischief Made fully captures her love of rockabilly style in cheeky T-shirts, darling cardigans, and much more. Through her designs and collaborations with artists, her items are perfect for the Halloween season but manage to work for year-round wear. Vintage style witches, mummies, ghosts, and more make for tees that can be styled expertly for October, but look just as cute thrown on with jeans in the middle of the year. Her items are ridiculously cute, and it was so great to learn more about Yuri got her start and what she's learned along the way. Enjoy!


My pick: I can't get enough of this cute ghost on the In the Dead of the Night Ringer T-Shirt!



Q: Let’s start from the beginning. Can you tell me a little bit about the process of starting your business? What made you want to do this and how did you turn your idea into a reality?

A: After graduating from fashion academy, I worked at a rockabilly shop for four years. I went to many rockabilly events and fell in love with the music, clothing and culture.

And I started making vintage style dresses, but I could not live without just making a dress, so I worked as a pattern marker as well.

I’ve had many experiences as a salesperson, designer and pattern maker in Japan.

After I moved to LA, I started to make Tshirts.

Then, afterwards, I started to focus on drawing about nine years ago. I felt like more than with clothing, I had a clearer vision of how to turn T-shirts with my artwork into a business. Especially in Los Angeles, where you can wear T-shirts year round.




Q: Was there a moment when you felt like this was something that was going to take off and become a success for you?

A: I made a lot of mistakes, and experienced a lot of failure in my past attempts, and felt like this time I had learned enough from those experiences to have a good idea of what would make for a successful business.


Q: What were your friends and family’s reactions to you starting this as a career or a business? Were you nervous to share it?

A: I’ve been doing this my entire adult life, so there wasn’t really any news to break.


Q: Is this your full-time job? If so, how long did it take you to transition into full-time?

A: Yes. After moving to LA, I worked part time jobs for the first 6 months until the business started to get off the ground.




Q: So many of your items are perfect for the Halloween season! What made you decide to make spooky themed items?

A: I love Halloween, especially the vintage Halloween aesthetic, and it just so happens that Halloween is the most popular year-round Holiday, with many enthusiasts celebrating it just about every day.



Q: Obviously, we’re in strange times right now so I have to ask everyone I talk to - how has COVID-19 affected your business and what are you doing to keep everything going during this time? What can people do to support you and others during all of this?

A: I’ve been very fortunate to have an online business in this time. Online businesses seem to be booming across the board, and we’ve been lucky to share in that trend.


Q: What do you wish you wish you knew when you first started your business?

A: I wish I had a better grip on marketing, and realized the importance of advertising and marketing in growing a new business.


Q: Favorite item in your shop currently?

A: Witchy Hex! This shirt was designed in support of the BLM movement, and all profits from T-shirt sales are being donated to BLM.



Q: What goals do you have for your business going forward?

A: I hope to continue to grow, explore, and have opportunities to collaborate with amazing artists.



Q: Lastly, let’s spread the love. What are a few of your favorite small shops owned by women that you personally shop from?

A: Psycho Apparel, Red Dolly Swimwear, Sweet Siren Design



Follow along with Yuri:

Shop Mischief Made

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