Welcome to October on Goddess Directory - a month full of celebrating our favorite spooky, scary, and (let's be honest) cute shops that embody the spirit of shopping small for Halloween instead of shopping at Spirit Halloween. Well, we do love a good Spirit Halloween, but not as much as we love supporting creative entrepreneurs and the business they put their blood, sweat, and tears into - vampire or otherwise. All month long we'll be featuring shops and makers who sell Halloween themed items, and don't forget to check out the ever-growing directory of Halloween shops here. I'd also urge you to scroll through the comments on this Instagram post to find many, many more.
As someone who loves fall and has been more into the Halloween season than ever, but is a total scaredy cat when it comes to horror, I'm always looking for a particular type of brand when I'm shopping this type of year. Imagine my excitement finding Little Spooky Studio, as shop that describes itself as "mostly wholesome spooks." Regina Prager is the artist behind the shop, and her work perfectly encapsulates the Halloween season but in a particularly adorable way. One look at Regina's art, pins, keychains, and more, and you'll instantly feel transported to a cozy fall day. Her work gives me the same feeling watching Over the Garden Wall does, so it's no surprise that she's a fan of that show too. It was so fun learning more about Regina, her art background, and how her business has grown during these pandemic times. Enjoy!
My pick: Have you ever seen a more perfect Halloween sweater than the Juniper Ghost Knit Sweater? Doubtful.
Q: Let’s start from the beginning. Can you tell me a little bit about the process of starting your business? What made you want to do this and how did you turn your idea into a reality?
A: Art has always been a passion of mine, and I always admired artists selling their creations at events. I wanted to do that, but for a long time I don’t think I believed it could happen for me. With some very supportive friends, I opened an Etsy shop and then a new Instagram account solely for my art. I was very directionless in the beginning, trying to find my own style and navigating the digital art world. I ordered very small quantities of products to see what would work, and I just kept on creating. I worked very boring non-art related jobs while growing Little Spooky into what it is, and I think my dislike of those jobs really motivated me, because this is what I love to do.
Q: Was there a moment when you felt like this was something that was going to take off and become a success for you?
A: When I did my first big vending event with Oddities and Curiosities Expo, I had had the best day with my shop up until that point, and I left that feeling like hey, maybe people really do like the stuff I make, and maybe one day this could be my job.
Q: What were your friends and family’s reactions to you starting this as a career or a business? Were you nervous to share it?
A: My friends and family have always known me to be creative, so they were supportive and still are!
Q: Is this your full-time job? If so, how long did it take you to transition into full-time?
A: It is now, yes! For me, it took a few years to get here. I opened my Etsy in 2016 and started my Instagram in 2017, but it wasn’t until quarantine started that my shop became busy enough to support myself. I had no idea that was going to happen, but I am incredibly grateful it did, and I hope I get to keep doing this for a while.
Q: So many of your items are perfect for the Halloween season! What made you decide to make spooky themed items?
A: I have always been a fan of fall and the Halloween season! I grew up in Michigan so pumpkin carving, cider mills, and horror movies have always been a staple in my life. There is something so nostalgic about this season for so many, and I love to keep that feeling alive year-round.
Q: Obviously, we’re in strange times right now so I have to ask everyone I talk to - how has COVID-19 affected your business and what are you doing to keep everything going during this time? What can people do to support you and others during all of this?
A: I think for online businesses COVID-19 has actually helped them a lot, including mine. The best ways to support your favorite small businesses is to buy from them! The best way to support them for free is just by liking, sharing, and saving their posts!
Q: What do you wish you wish you knew when you first started your business?
A: You always need to be planning 2 months ahead, and even if you think you have enough shipping supplies, you need more! Since I’ve figured these things out, everything goes a lot more smoothly.
Q: Favorite item in your shop currently?
A: My new white pumpkin keychain! It turned out so cute, I just love it.
Q: What goals do you have for your business going forward?
A: I want to be able to offer a lot more unique products, and hopefully get more stockists when I get this whole running a business thing figured out.
Q: Lastly, let’s spread the love. What are a few of your favorite small shops owned by women that you personally shop from?
A: Here’s a few:
Follow along with Regina:
Shop Little Spooky Studio
Follow Little Spooky Studio on Instagram