Interview: Jinney's Place


Welcome to October on Goddess Directory - a month full of celebrating our favorite spooky, scary, and (let's be honest) cute shops that embody the spirit of shopping small for Halloween instead of shopping at Spirit Halloween. Well, we do love a good Spirit Halloween, but not as much as we love supporting creative entrepreneurs and the business they put their blood, sweat, and tears into - vampire or otherwise. All month long we'll be featuring shops and makers who sell Halloween themed items, and don't forget to check out the ever-growing directory of Halloween shops here. I'd also urge you to scroll through the comments on this Instagram post to find many, many more.


I'll forever be grateful to Instagram to introducing me some of my closest real-life friends and some of the best people I've gotten to meet virtually. I've been lucky enough to meet so many inspiring people with incredible style, and it's just an added bonus when they turn out to not only be stylish but also creative and talented. One of those people is Katie Fruits, who I've been following along with personally for a long time now. When I found out she also made earrings and hair acessories, I was intruiged. When I saw that those earrings and accessories were ridiculously cute and professional looking, I got REALLY excited. Katie sells her creations under Jinney's Place, and in addition to making beautiful pieces, she also has a knack for creating pieces particularly perfect for the spooky season. Among the retro and art deco inspired pieces in her shop sits ghosts, jack-o-lanterns, spiderwebs, and more - all of which are the perfect statement pieces for any Halloween looks. I personally have bought a handful of earings from Katie, and my Jinney's Place earrings are some of my favorites. It was so fun to learn a little bit more about she turned her love of crafting into a business. Enjoy!


My pick: For Halloween, the Pastel Spider Web earrings are too adorable, but I'm also eyeing the Tears on My Pillow Earrings for a pair to wear on Thanksgiving.


Q: Let’s start from the beginning. Can you tell me a little bit about the process of starting your business? What made you want to do this and how did you turn your idea into a reality?

A: I’ve always enjoyed the therapy that crafting provided me with. I like to call myself a “dibble dabble” crafter and sometimes I’ll be all over the place with what I want to try next. I started making polymer clay earrings in the early start of 2019 and became instantly hooked. I really just made styles that I wanted to wear myself and found out other people wanted them also! When I saw the first person that purchased a pair of earrings from me it all just clicked. I was so proud of myself.


Q: Was there a moment when you felt like this was something that was going to take off and become a success for you?

A: Yes! I get butterflies when I see people on social media whom I’ve followed for years (before I started making jewelry) who are now purchasing and promoting my little shop.


Q: What were your friends and family’s reactions to you starting this as a career or a business? Were you nervous to share it?

A: They’ve always known I was into the arts so it came to no surprise to them that I began making earrings and selling them. They are all so excited and proud of me. My husband helps with design ideas when I’m in a slump.

I don’t think I was nervous at all to share my new venture with friends and family. I have a great support system thankfully.


Q: So many of your items are perfect for the Halloween season! What made you decide to make spooky themed items?

A: I began making Halloween themed earrings and hair clips for myself last year and that carried through into selling them on my Instagram. The Halloween season is my busiest season now and when I feel most creative and free.


Q: Obviously, we’re in strange times right now so I have to ask everyone I talk to - how has COVID-19 affected your business and what are you doing to keep everything going during this time? What can people do to support you and others during all of this?

A: I was furloughed in March and fell into a mental slump the first couple months. I had no motivation to create and I became overwhelmed really easily. Thankfully I snapped out of the funk and dove head first into my business. I bought myself a new crafting desk, created a logo and purchased all new supplies to start fresh. A huge part of getting out that depressive state was the support of friends on Instagram. With every “like”, share or post it made me feel so proud of the work I do and inspired me to keep going.



Q: What do you wish more people knew about small businesses?

A: No days off! Like ever! I work full time in retail and on the days I close there I’m up early to cut clay, work on custom orders. On days I open the store, I come home and attach hardware and package up items. Some days I’m working 14 hour days.


Q: Favorite item in your shop currently?

A: I’m just so proud of my Halloween collection. My favorite earrings are probably my statement pumpkin of ghost earrings! But anytime I make a custom order for someone those become my new favorite!


Q: What goals do you have for your business going forward?

A: To keep the momentum going! It’s inevitable that traffic will slow down after certain seasons but it’s so important to keep your head in the business and keep creating.


Q: Important question: favorite Halloween candy?

A: Ooohhhh...Hmmm. Well, whenever we go trick or treating I’m always searching through my nephew's bag for mini butterfingers haha So I guess that’s the winner!


Q: Lastly, let’s spread the love. What are a few of your favorite small shops owned by women that you personally shop from?

A: Emerald Hearth sells the most amazing candles. I’m thoroughly obsessed.


Ebone and Ivory drafts, sews and sells the most darling clothing!


KayChula Designs creates the most luxurious dressing robes! I own a couple!


Follow along with Katie:

Shop Jinney's Place

Follow Jinne's Place on Instagram