Welcome to 2021 with Goddess Directory! After a short holiday break, we're back, ready to tackle the new year, and more invigorated to share new small shops + connect with the creators behind them than ever. If there's anything you're looking to see, feel free to send over your suggestions to firstname.lastname@example.org or let us know on Instagram at @goddessdirectory.
One thing that was really important to me in starting this directory was make sure it was inclusive and showcased as many clothing options in extended sizes as possible. Through my searches to find more, I came across Honey's Blowtorch, and I loved that not only was it a brand that catered to all sizes and all genders, but it did so in a way that was incredibly fun and unique. Dresses, tops, bags, and more are mostly sewn from bandanas, and the new collection that's about to drop promises the most dreamy star fabrics you've ever seen.
The creator of the brand, Emoree Heiselt, was kind of enough to talk to me, and I found her story fascinating. Honey's Blowtorch is a fairly new brand, and Emoree's commitment to growing it and keeping her core values front and center is truly impressive. I loved hearing about how the success of one of her items on TikTok motivated her to start her brand and her thoughts on what brands could be doing to be more inclusive. Enjoy!
My pick: I can't get enough of the colorful bandana dresses, and am incredibly excited to see her new Valentine's collection.
Q: Let’s start from the beginning. Can you tell me a little bit about the process of starting your business? What made you want to do this and how did you turn your idea into a reality?
A: Alright I’ll lay it all out for you right here. I’ve been sewing since I was 12. My dad taught me everything I know. I had been on a hot streak making clothes for myself and one clothing item in particular got people interested; my bandana dress. I posted a TikTok one night in August and within two hours it received 67K views which was WAY out of the ordinary for my page. And then the demands came in. People wanted to know where I sold it, where to buy it, when was I opening. I had literally no intention of doing anything other than selling one to my friend Kalar. But my roommate and I sat down and discussed what doing something like this would mean to how we were currently living and she gave me the final push. So that night I didn’t sleep at all. I stayed up the entire time developing my name, my logo, my ethos, and the main garments I was going to make. I made the Instagram, I took product photos of what I had on hand, and then I started the shop. This all happened, quite literally, overnight.
Q: Was there a moment when you felt like this was something that was going to take off and become a success for you?
A: I grew up for a big chunk of my life in Mississippi where the main fashion pieces were North Face jackets and uggs, so my style was foreign to my classmates. When I first posted and set up shop I found people like me who liked what I liked, and when the first review came in with such positive remarks I knew this was for me.
Q: What were your friends and family’s reactions to you starting this as a career or a business? Were you nervous to share it?
A: My family has always known I liked fashion but never thought I had the guts to try something like this. When I told them it was happening they immediately rushed into support mode. The only thing I think they’re concerned about still to this day is the longevity.
Q: Is this your full-time job? If so, how long did it take you to transition into full-time?
A: Actually, this is my ¾-time job now. I just switched to part-time at my current job to focus on Honey’s. I waited about six months because I wanted to make sure I had a cushion saved in the case something happened.