My favorite thing (and there are a lot) about starting this site has been the opportunity to spread positivity and create a platform with the sole purpose of sharing inspiring women. No shop has embodied that quite as perfectly as Daisy Natives.
Sarah Eckett, who created the T-Shirt and accessories brand, was one of those people that I was hoping I'd "get" for this blog. Even if you think you haven't heard of Daisy Natives, you definitely know it. The brand went viral with Sarah's "Girls Support Girls" designs, and the phrase has since taken on a life of its own. It's one I thought of often while putting this site together in hopes of creating a space that really empowers women to build each other up rather than compete with each other.
All of the items that Sarah makes for Daisy Natives feel cheerful, and the brand is a constant source of positivity. I loved learning more about how Sarah went from selling some accessories on Etsy to creating her brand, and I know you will too.
Q: Let’s start from the beginning. Can you tell me a little bit about the process of starting your business? What made you want to do this and how did you turn your idea into a reality?
A: I received a sewing machine from my mom for Christmas in 2014 and started an Etsy shop making handmade fabric headbands in January of 2015. This was a way for me to fulfill that creative side and escape from my day job. Headbands turned into my first graphic tee “Tacos and Champagne” which sold out in about 2 hours. From there I knew I was onto something and graphic tees became Daisy Natives’ new focus. In spring of 2016 I was able to make Daisy Natives my full time job.
Q: What was your first product to take off or find enough success that you were encouraged to do more?
A: That was definitely the Girls Support Girls Tee! It really took off after the 2016 election and became wildly popular on social media during the first Women’s March. This really gave me a nudge to keep creating products with intentional purpose.
Q: What were your friends and family’s reactions to you starting a business? Were you nervous to share it?
A: My mom shared with me that she originally thought getting me a sewing machine for Christmas was the worst idea ever, haha. Now, she admits she was completely wrong. So my family was skeptical but I quickly proved them wrong. I was always one to work harder when people doubted me and when I started Daisy Natives I wanted it SO badly that no one could say anything that would change my mind.
Q: Did you work another job while you were starting? How long did it take you to turn this into a full-time venture?
A: Yes! I was a baker and cake decorator that eventually knew I couldn’t picture myself getting up at 3 am and working crazy long days until I retired. It took about a year and a half to make Daisy Natives my full time gig.
Q: It seems to be pretty common for entrepreneurs to start their shops because they have a specific talent and then have to learn the business side of things (marketing, finance, eCommerce, etc.) as they go. Was this case for you or did you go into it having that knowledge? What was the most challenging part for you?
A: Great question! I had no idea what I was doing. I just knew I wanted to create and it seemed cool to be your own boss. Turns out owning a business is the hardest thing I’ve ever done but SO rewarding. I learned as I went and I truly believe (as a hands on learner) that was the best experience I